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I’ve just added Chitika’s new RPU (related product unit) ads to a few sites, and I’m quietly confident that they’re going to have a much higher CTR than the regular eMiniMalls. When eMiniMalls first came out the CTR was really good, but I think most people have got ad blindness when it comes to eMiniMalls these days. I guess only time will tell, but I think the new RPU ads look much more ‘clickable’ than the old eMiniMalls.
To be eligible for the RPU beta, you need to have a site or blog that receives at least 50,000 page views a month, or be an existing Chitika Publisher and have made at least $100.
