If you’re going to do a real world mail out, then instead of using crisp white envelopes – consider using BROWN recycled envelopes. Not only are they marginally better for the planet, they’re far more eye catching than standard business stationary. They also give the impression that you care for the environment. Personally, I just like the look of them.

Here’s an incredibly easy way to get geo targeting working on your website. It’s free, and it works pretty well. Continue reading…

I’ve been using PSPad for a few years now – but lately I’ve been using it more and more, almost to the point that it has eclipsed Dreamweaver (which has always been my primary HTML and PHP editor). It’s got everything I need from a code editor:

• Built in FTP client
• Coloured syntax highlighting
• File comparison/text difference with colour coded highlighting
• Spell checker with user defined dictionaries
• Matching bracket highlighting

But best of all, it’s free, and it can run from a PortableApps/USB stick. Get it here.

If you want to encourage your users to bookmark or share your site, then put an AddThis button on it. It enables your users to share your site via Twitter, Digg, MySpace, Facebook etc, and you don’t even need to sign up to get your button code.
More info at AddThis.com.

Marc Gueury’s HTML Validator addon for Firefox is an incredibly useful tool for anyone wanting to write valid HTML (and that should be all of us!). The HTML Validator addon displays the number of errors on an HTML page in the status bar of your Firefox window, you can then simply click the HTML Validator icon to see detailed information about each error – including which line the error is on, and a basic suggestion on how to fix it.
Get it here.

Here’s a simple little tip to make embedded YouTube videos autoplay – simply add “&autoplay=1″ after the video ID in the embed code. Using autoplay is a really good idea if you’ve got YouTube videos on your landing pages – it immediately engages your audience and keeps them focussed on your sales pitch. More info on using autoplay here.